When it’s time to upgrade your furnace, few questions matter more than this: “How much is this really going to cost me?”
HVAC pricing can feel like a mystery — quotes that vary wildly, unclear installation add-ons, and confusing rebates. But Savvy’s here to demystify the process with clear, real-world numbers.
In this guide, we’ll break down the true cost of owning a Goodman 96% AFUE furnace in 2025, from upfront equipment pricing to installation, operating expenses, rebates, and long-term value.
By the end, you’ll know exactly what to expect — and how to save hundreds (even thousands) in the process.
💡 Why Cost Transparency Matters
Let’s face it: HVAC pricing isn’t one-size-fits-all.
The quote you get from a contractor depends on:
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Your home’s size and layout
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Regional labor rates
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Ductwork condition
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Efficiency upgrades (like smart thermostats or air purification systems)
According to Energy.gov, heating accounts for 29% of the average U.S. home’s energy use — so understanding your furnace investment is key to controlling long-term costs.
The beauty of Goodman’s 96% AFUE two-stage furnace is that it hits the perfect balance between upfront affordability and lifetime efficiency. You’re not just buying a furnace; you’re buying 15–20 years of steady, quiet comfort.
Savvy says: “Don’t just focus on price tags — focus on performance per dollar.”
🏠 Furnace Cost Basics — What You’re Really Paying For
When you see a furnace quote, remember — it’s more than just the metal box in your utility closet. You’re paying for:
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The Furnace Equipment Itself — The Goodman GRVT961005CN, for example, includes a two-stage gas valve and variable-speed blower for optimized comfort.
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Professional Installation — Labor, calibration, duct adjustments, gas and vent connections.
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Permits and Inspections — Required in most cities for safety and warranty validation.
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Accessories or Upgrades — Thermostats, filters, or venting kits.
In 2025, the average total installed price for a 96% AFUE Goodman furnace typically ranges from $3,800 to $6,800, depending on size, location, and system complexity.
Reference: 2025 HVAC Installation Cost Report.
⚙️ Equipment Price — Understanding Goodman’s Value
When you buy a Goodman furnace, you’re investing in efficiency built to last.
🧩 What You Get:
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96% AFUE (Annual Fuel Utilization Efficiency): Only 4% of energy is lost — meaning 96 cents of every dollar you spend on gas becomes usable heat.
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Two-Stage Operation: The furnace runs at a lower capacity most of the time, saving energy and reducing wear.
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Variable-Speed Blower: Adjusts airflow to match your home’s needs, keeping temperatures steady and noise minimal.
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Lifetime Heat Exchanger Warranty: Protection against one of the costliest potential repairs.
Typical retail price for the Goodman GRVT961005CN unit in 2025: $2,000–$2,800.
Compared to premium brands like Lennox or Trane, Goodman offers similar performance at 20–30% lower cost, without cutting corners on reliability.
🔧 Installation Costs — What’s Included
The installation often costs as much (or more) than the furnace itself — but for good reason. Proper setup determines how efficiently your system runs for decades.
Here’s what your installation fee covers:
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Removal of the old furnace
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Duct connection and sealing
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Gas and electrical hookups
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Condensate drain and venting setup
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System calibration and safety testing
Average installation costs in 2025 range between $2,000 and $3,800, depending on:
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Labor rates in your region
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Furnace location (attic, basement, crawlspace)
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Accessibility and duct configuration
Reference: 2025 Furnace Installation Cost Overview.
Savvy Tip: “Cheaper installation isn’t always better. A perfect setup can boost efficiency by 10% or more every year.”
🧰 Optional Add-Ons & Upgrades
When budgeting, consider optional accessories that enhance comfort, indoor air quality, or system efficiency.
| Upgrade | Typical Cost | Why It Matters |
|---|---|---|
| Smart Thermostat | $150–$350 | Helps reduce energy use by 10–20% annually |
| Media Filter or Air Purifier | $200–$500 | Improves indoor air quality and protects system components |
| Zoning Controls | $300–$800 | Allows customized temperatures in different parts of the home |
| High-Efficiency Vent Kit | $150–$300 | Ensures proper condensation removal and airflow |
| Surge Protector | $75–$150 | Shields electronics from power surges |
Adding these can slightly increase upfront costs, but they often pay for themselves within a few years.
Learn more from ENERGY STAR’s Smart Thermostat Savings Report.
🌎 Regional Pricing Differences
Where you live can affect pricing more than you might expect.
🧭 Factors That Influence Cost:
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Climate: Colder regions (like the Midwest or Northeast) require larger-capacity furnaces and longer installation times.
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Labor Costs: Urban centers have higher hourly rates for HVAC technicians.
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Building Codes: Permit fees and inspection requirements vary by state.
Here’s a regional breakdown of average total installed costs for a 96% AFUE Goodman furnace in 2025:
| Region | Typical Cost Range |
|---|---|
| Northeast (PA, NY, NJ) | $4,800–$6,500 |
| Midwest (OH, IL, MI) | $4,000–$6,200 |
| South (TX, GA, FL) | $3,800–$5,500 |
| West Coast (CA, OR, WA) | $4,500–$6,800 |
Savvy Tip: “If you live in a mild climate, consider a smaller BTU model — you’ll save on both purchase and operation.”
💵 Operating Costs & Energy Savings
Here’s where Goodman’s 96% AFUE rating really shines.
If your current furnace is older — say, 80% AFUE — you’re losing 20 cents on every dollar in wasted heat. Upgrading to a 96% model means:
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Up to $200–$400 per year in gas savings
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Better comfort through longer, quieter heating cycles
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Lower greenhouse gas emissions
Over 15 years, that’s up to $6,000 saved in operating costs.
According to Energy.gov, high-efficiency furnaces are one of the fastest payback HVAC upgrades available — often returning the investment in 6–8 years through energy savings alone.
Savvy says: “Efficiency isn’t just about saving money — it’s about steady warmth, cleaner air, and less noise.”
♻️ Rebates, Tax Credits & Incentives
The U.S. government and local utilities want homeowners to switch to high-efficiency systems — and they’ll help you pay for it.
Here’s what’s available in 2025:
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Federal Tax Credit: Up to $600 for ENERGY STAR-certified gas furnaces (under the Inflation Reduction Act).
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Utility Rebates: Many local gas companies offer $250–$800 rebates for 95%+ AFUE installations.
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State or Local Incentives: Visit DSIREUSA.org for rebates in your ZIP code.
Combined, these incentives can shave $800–$1,200 off your total investment.
To find the latest offers, use the ENERGY STAR Rebate Finder.
Savvy Tip: “Always apply for rebates before installation — some require pre-approval.”
📊 Cost Comparison — Goodman vs. Competitors
Wondering how Goodman stacks up against other leading furnace brands? Here’s the breakdown:
| Brand | Efficiency (AFUE) | Average Installed Cost | Warranty Coverage | Notes |
|---|---|---|---|---|
| Goodman | 96% | $3,800–$6,800 | Lifetime Heat Exchanger, 10-Year Parts | Great balance of price and performance |
| Lennox | 95–98% | $5,000–$8,000 | 20-Year Heat Exchanger | Premium efficiency, higher cost |
| Trane | 95–97% | $5,500–$8,500 | Limited Lifetime | Excellent build quality, expensive service parts |
| Rheem | 95% | $4,000–$7,000 | 20-Year Heat Exchanger | Reliable, slightly higher labor cost |
| Carrier | 96% | $5,000–$8,200 | 20-Year Heat Exchanger | Industry leader, but premium price tag |
Goodman’s competitive pricing and solid warranty make it one of the most cost-effective choices in its efficiency class.
🧮 Savvy’s Real-World Budgeting Tips
Here’s how Savvy helps homeowners plan smarter — and spend less:
1. Get 2–3 Written Quotes
Always compare multiple estimates. Ask contractors to itemize:
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Equipment
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Labor
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Permits
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Accessories
Transparency helps spot inflated bids.
2. Schedule Off-Season Installation
Spring and early fall are “shoulder seasons” — demand dips, and installers often offer discounts or rebates.
3. Bundle with Cooling Equipment
If your AC is older than 10 years, consider upgrading both. Combo packages can save $500–$1,000.
4. Use Utility Financing or HVAC Loans
Goodman dealers often provide low-interest or even 0% APR short-term financing, spreading out payments while keeping warranty coverage intact.
5. Track Energy Savings
After installation, compare monthly bills to previous years — the results will surprise you.
Savvy says: “A smart upgrade pays you back in comfort and savings — month after month.”
🏡 Example Budget for a 2,000 sq. ft. Home
To make budgeting easy, here’s a realistic 2025 cost breakdown for a mid-sized home:
| Item | Estimated Cost |
|---|---|
| Goodman 96% AFUE Furnace | $2,300 |
| Professional Installation | $2,500 |
| Smart Thermostat Upgrade | $200 |
| Permit & Inspection | $150 |
| Total Before Rebates | $5,150 |
| Federal Tax Credit | –$600 |
| Local Utility Rebate | –$400 |
| Final Net Cost (2025 Average) | ≈ $4,150 |
That’s less than $350 per year for the first 12 years — and much of it recouped in fuel savings.
🧾 The Goodman Advantage — Long-Term ROI
When you invest in Goodman, you’re not just saving money today — you’re ensuring performance and peace of mind tomorrow.
🔧 Goodman’s Advantages:
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Lifetime Heat Exchanger Warranty — coverage for the most critical component.
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10-Year Parts Warranty — protection for electronics, motors, and valves.
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Two-Stage Heating — comfort-driven efficiency that adapts to the weather.
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Variable-Speed Blower — reduced noise and better air quality.
When properly maintained, Goodman furnaces last 15–20 years and cost up to 20% less to operate than older models.
🧠 Long-Term Savings Outlook
Let’s look at what that efficiency really means over time.
| Furnace Type | AFUE | Annual Gas Use | Est. 15-Year Cost |
|---|---|---|---|
| Old Standard Furnace | 80% | 1,000 therms | $24,000 |
| Goodman 96% AFUE | 96% | 830 therms | $19,920 |
| Savings Over 15 Years | — | — | ≈ $4,000+ |
And that’s not counting fewer repairs, quieter operation, or consistent comfort levels.
🏁 Savvy’s Final Verdict — Smart Heat, Smart Spending
A Goodman 96% AFUE furnace isn’t just another home upgrade — it’s a long-term investment that blends performance, affordability, and efficiency.
Here’s the bottom line:
✅ Total Installed Cost (2025): $3,800–$6,800
✅ Average After Rebates: $4,000–$5,000
✅ Annual Savings: $200–$400
✅ Expected Lifespan: 15–20 years
Savvy says: “Smart heating is about more than just staying warm — it’s about buying comfort that pays for itself.”
Whether you’re replacing an aging 80% unit or planning a new build, Goodman’s 96% AFUE furnace offers one of the best efficiency-to-cost ratios on the market — without premium brand markups.







